Kumena's Speaker

Kumena's Speaker gets +1/+1 as long as you control another Merfolk or an Island.

Benthic Biomancer

{1}{U}: Adapt 1. (If this creature has no +1/+1 counters on it, put a +1/+1 counter on it.)
Whenever one or more +1/+1 counters are put on Benthic Biomancer, draw a card, then discard a card.

Deeproot Elite

Whenever another Merfolk you control enters, put a +1/+1 counter on target Merfolk you control.

Kumena, Tyrant of Orazca

Tap another untapped Merfolk you control: Kumena, Tyrant of Orazca can't be blocked this turn.
Tap three untapped Merfolk you control: Draw a card.
Tap five untapped Merfolk you control: Put a +1/+1 counter on each Merfolk you control.

Island

Zegana, Utopian Speaker

When Zegana, Utopian Speaker enters, if you control another creature with a +1/+1 counter on it, draw a card.
{4}{G}{U}: Adapt 4. (If this creature has no +1/+1 counters on it, put four +1/+1 counters on it.)
Each creature you control with a +1/+1 counter on it has trample.

Forest

Contentious Plan

Proliferate. (Choose any number of permanents and/or players, then give each another counter of each kind already there.)
Draw a card.

River Sneak

River Sneak can't be blocked.
Whenever another Merfolk you control enters, River Sneak gets +1/+1 until end of turn.

Vineshaper Mystic

When Vineshaper Mystic enters, put a +1/+1 counter on each of up to two target Merfolk you control.

Merfolk Branchwalker

When Merfolk Branchwalker enters, it explores. (Reveal the top card of your library. Put that card into your hand if it's a land. Otherwise, put a +1/+1 counter on this creature, then put the card back or put it into your graveyard.)

Bioshift

Move any number of +1/+1 counters from target creature onto another target creature with the same controller.

Growth Spiral

Draw a card. You may put a land card from your hand onto the battlefield.

Inspiring Call

Draw a card for each creature you control with a +1/+1 counter on it. Those creatures gain indestructible until end of turn. (Damage and effects that say "destroy" don't destroy them.)

Deeproot Champion

Whenever you cast a noncreature spell, put a +1/+1 counter on Deeproot Champion.

Jade Bearer

When Jade Bearer enters, put a +1/+1 counter on another target Merfolk you control.

Merfolk Skydiver

Flying
When Merfolk Skydiver enters, put a +1/+1 counter on target creature you control.
{3}{G}{U}: Proliferate. (Choose any number of permanents and/or players, then give each another counter of each kind already there.)

Bred for the Hunt

Whenever a creature you control with a +1/+1 counter on it deals combat damage to a player, you may draw a card.