Jadelight Ranger

When Jadelight Ranger enters, it explores, then it explores again. (Reveal the top card of your library. Put that card into your hand if it's a land. Otherwise, put a +1/+1 counter on this creature, then put the card back or put it into your graveyard. Then repeat this process.)

Kumena, Tyrant of Orazca

Tap another untapped Merfolk you control: Kumena, Tyrant of Orazca can't be blocked this turn.
Tap three untapped Merfolk you control: Draw a card.
Tap five untapped Merfolk you control: Put a +1/+1 counter on each Merfolk you control.

Kumena's Speaker

Kumena's Speaker gets +1/+1 as long as you control another Merfolk or an Island.

Herald of Secret Streams

Creatures you control with +1/+1 counters on them can't be blocked.

Vorel of the Hull Clade

{G}{U}, {T}: Double the number of each kind of counter on target artifact, creature, or land.

Merfolk Mistbinder

Deeproot Elite

Whenever another Merfolk you control enters, put a +1/+1 counter on target Merfolk you control.

Merfolk Skydiver

Flying
When Merfolk Skydiver enters, put a +1/+1 counter on target creature you control.
{3}{G}{U}: Proliferate. (Choose any number of permanents and/or players, then give each another counter of each kind already there.)

Vineshaper Mystic

When Vineshaper Mystic enters, put a +1/+1 counter on each of up to two target Merfolk you control.